Guardsman / Valspar

I collaborated with Webb deVlam Chicago and Valspar to create illustrations for their rebranding of Guardsman's product line of wood care, wood repair, leather care and fabric care products. Guardsman wants to protect, care and repair your furniture and it’s upholstery. The new Guardsman brand gives a trustworthy impression that draws cues from the brand’s heritage.

Brand Illustration

Client: Guardsman / Valspar and Webb deVlam

Top: Revitalizing Wood Polish Spray—Lemon Fresh and Woodland Fresh.

Wood Care Products: Protecting wood furniture is how Guardsman began over a century ago. Guardsman’s signature line of products are designed to clean, protect and enhance the natural beauty of wood finishes.

Wood Repair Products: Whether it's nicks, scratches, or watermarks, Guardsman offers products to make wood furniture look new again.

Leather Care and Protection Products: Creates an invisible shield to protect leather and vinyl against premature aging and damaging stains. Guardsman’s leather protection products use oil-free formulas that won’t damage your leather finish.

Fabric Care Products: Safeguard fabric upholstery, carpets and window treatments from potentially damaging spills and stains.

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